Casa Serena — Spa, Nails & Hair
High-end single-location salon
Customer Success · Case Study

A spa app clients book, pay and belong to — all in one thread

How Casa Serena runs WhatsApp sign-in, treatment and membership bookings, deposits and a role-scoped back office on Arino One, with Infobip powering every WhatsApp message underneath.

  • Single-Location
  • PWA
  • WhatsApp Login
  • Memberships & Deposits
01 — The Challenge

One app, one calendar, one clean set of books

A high-end spa needs booking that feels as considered as the treatment itself, entry into a membership that clients actually value, and a back office where reception never sees the finances and the owner never has to chase six different reports.

  • 01

    An app clients keep

    Spa apps get installed once and forgotten. This one had to earn a place on the home screen, not just a login screen.

  • 02

    Sign-in that matches the service

    Passwords and email verification feel wrong for a client who just wants to book a facial.

  • 03

    Deposits without a detour

    Treatment bookings needed a real deposit taken at the point of booking, not a separate payment link sent later.

  • 04

    Memberships that mean something

    Essential, Prestige and Maison had to be genuinely different tiers with real included treatments and pricing — not a badge.

  • 05

    Front desk vs. the books

    Reception needs the diary and client history; only the owner should see revenue, staff performance and settings.

  • 06

    Three disciplines, one calendar

    Spa, nails and hair each have their own services and durations but had to book, block and report as one operation.

02 — The Build

The client experience, end to end

Everything a client touches is built on Arino One and delivered over Infobip's WhatsApp Business messaging — from the one-time code that signs them in to the deposit receipt that confirms their appointment.

  • WhatsApp OTP sign-in

    Clients enter their WhatsApp number and receive a one-time code. No password to create, forget or reset.

  • Installable PWA

    Added to the home screen and launched full-screen, with a persistent session so clients stay signed in visit to visit.

  • Guided booking flow

    Service, therapist, time slot, then details — a short, considered path through spa, nails or hair treatments.

  • Deposits at checkout

    Bookings are secured with a real deposit taken at the time of booking, receipted straight back to the client.

  • Membership tiers

    Essential, Prestige and Maison, each with included treatments and member pricing, purchased and managed as a real subscription.

  • Account & history

    Profile, membership status, appointment history and past visits, all in one place.

  • WhatsApp OTP
  • PWA install
  • Persistent session
  • Guided booking
  • Deposits at checkout
  • Membership subscriptions
  • Appointment history
  • Spa/Nails/Hair catalogue
03 — The Back Office

Role-scoped, one login model

Staff sign in once. What they can see and do is scoped to their role, so front desk runs the day without ever touching the books — without running separate products to enforce it.

  • Front Desk

    Today's diary, walk-ins added to free slots, client records with visit history and preferences, rescheduling inside the cancellation window. No financials in view — that restriction is deliberate.

  • Owner

    Revenue and deposits, membership base across Essential / Prestige / Maison, staff performance and rotas, marketing campaigns and promo codes, services and pricing, and settings.

Shared foundation — bookings, clients, staff and services sit under one data model so both roles are always looking at the same calendar, never a stale export.

04 — At a Glance

What the deployment delivers

  • Passwordless
    WhatsApp one-time code sign-in
  • Installable
    PWA with persistent session
  • 3 Tiers
    Essential, Prestige, Maison memberships
  • Deposits at booking
    Secured at time of booking, not after
  • 2 Roles
    Front Desk and Owner, role-scoped
  • Infobip
    WhatsApp messaging underneath
  • Live demo
    Open to try today
06 — Business Impact

Conversational commerce, not a booking bolt-on

Sign-in, booking, deposits, membership and support all live in the same place the client already messages the spa. Casa Serena gets one calendar and one set of books across spa, nails and hair, and clients get an app that behaves like the WhatsApp thread they already use every day.

07 — FAQ

Questions about this deployment

What is Casa Serena?

Casa Serena is a high-end spa, nail and hair salon platform built on Arino One. It covers the client experience — WhatsApp sign-in, guided treatment booking, deposits and membership tiers — alongside a role-scoped back office for Front Desk and Owner.

How do clients sign in?

Clients sign in with their WhatsApp number and a one-time code. There is no password to create, forget or reset. The installable PWA keeps the session persistent, so the app behaves like a native app from the home screen.

How do deposits and memberships work?

Treatment bookings take a deposit at the point of booking. Clients can also join Essential, Prestige or Maison — real membership tiers with included treatments and member pricing, managed as an ongoing subscription.

Can I try it myself?

Yes. The client experience is live at spa.arino.one and the back office at spa.arino.one/admin/login. Sign in with your own WhatsApp number, or use the on-screen demo access code.

What powers the messaging?

Infobip. Every WhatsApp message — the sign-in one-time code, booking confirmations, deposit and membership receipts — is delivered through Infobip's WhatsApp Business messaging underneath Arino One.

Is this a real spa or a demo?

It is a presentation build. Casa Serena showcases what the Arino One platform delivers for a high-end single-location spa and salon, running as a live demo environment rather than a trading business.

Next step

Try Casa Serena yourself

Both sides of the platform are open. Walk the client journey end to end, then sign in to the role-scoped back office behind it.

This is a live demo environment — sign in with your own WhatsApp number, or use the on-screen demo access code.

  • Dedicated instance

    Casa Serena runs on its own Arino One instance, not a shared tenant.

  • GDPR-aligned

    Consent, retention and access controls built into the platform.

  • Regional hosting

    EU, NA and APAC hosting options for data residency requirements.

  • Managed by Arino One

    Provisioned, operated and supported end to end by Arino One.