Sigma AI
Data annotation · Global workforce
Customer Success · Case Study

How Sigma AI Built a Global HR Communications Platform with Arino Core

Supporting recruitment communications for more than 25,000 contributors worldwide on Arino Core — built on Lovable, provisioned and managed by Arino One on Infobip infrastructure.

  • Arino Core
  • Built on Lovable
  • Infobip
  • WhatsApp Business Platform
  • GDPR
  • AI Automation
01 — Overview

An enterprise communications platform for a global workforce

Sigma AI required an enterprise communication platform capable of managing recruitment and workforce communications across multiple countries while supporting GDPR obligations and enterprise security controls.

Arino One designed a dedicated communications platform running on Infobip infrastructure that combines WhatsApp Business Platform, workflow automation, AI-assisted communications and enterprise governance into one operational system.

02 — Business Challenges

What Sigma AI needed to solve

01

Manual recruitment communication

Coordinators handling applicant messaging by hand across email, phone and spreadsheets.

02

Thousands of applicants

Continuous inbound application volume that no manual process could absorb.

03

Global workforce

Contributors spread across dozens of countries, languages and time zones.

04

GDPR obligations

EU data protection obligations applied to every candidate record and message.

05

Consent management

Verifiable opt-in required before any WhatsApp outreach could take place.

06

Multiple HR users

A distributed recruitment team needing shared, governed access to one channel.

07

Recruitment automation

Repetitive lifecycle messaging that had to run without human intervention.

08

Enterprise reporting

Leadership visibility across volume, response rates and consent state.

03 — Solution

One operational system, built on Infobip

Dedicated WhatsApp Business Platform

A single-tenant enterprise sender owned by Sigma AI, not a shared pool.

Infobip Infrastructure

Carrier-grade delivery, throughput and global reach underneath the platform.

Workflow Automation

Event-driven journeys triggered by candidate status changes.

AI Assisted Recruitment

AI drafting and triage for candidate questions and routine responses.

WhatsApp Templates

Meta-approved, localised templates for every lifecycle message.

Multi-user HR Teams

20+ recruiters working one shared inbox with assignment and handover.

Consent Management

An append-only consent ledger recording every grant and withdrawal.

One Tap Meta Opt-In

Native Meta opt-in flow capturing verified consent at application.

Automated Opt-Out

Keyword and button opt-out processed instantly and enforced platform-wide.

GDPR Dashboard

Live compliance view of consent state, requests and retention.

Data Erasure Workflow

Right-to-be-forgotten requests executed with a signed completion receipt.

Candidate Journey Automation

End-to-end sequencing from application through to onboarding.

Analytics

Delivery, engagement and funnel reporting by campaign and market.

Role Based Access

Granular permissions separating recruiters, admins and compliance.

Audit Logs

Immutable record of every user action and data access event.

04 — GDPR by Design

Compliance engineered in from day one

Compliance was not retrofitted after launch. Consent capture, validation, retention and erasure were designed into the platform architecture before the first message was sent — so every candidate conversation is defensible, every action is logged, and every data subject request can be fulfilled within statutory deadlines.

  • Meta approved consent templates
  • Automated consent validation
  • Consent history
  • Audit logs
  • Right to be forgotten
  • Data retention policies
  • Automated deletion
  • Secure processing
  • Verified opt-in
  • Verified opt-out
05 — Security & Managed Service

Built on Lovable, provisioned and managed by Arino One

Arino Core is built on Lovable and runs on Infobip's enterprise messaging infrastructure. Sigma AI does not assemble, host or maintain any part of the stack: Arino One provisions each dedicated instance, configures the WhatsApp Business Platform senders with Infobip, and operates the platform as a managed service.

  • Built on LovableArino Core is developed and deployed on Lovable, with managed builds, hosting and release control.
  • Provisioned by Arino OneEvery instance, sender and integration is provisioned by our team — never self-assembled by the customer.
  • Enterprise Infobip infrastructureMessaging runs on Infobip's carrier-grade platform with official WhatsApp Business Platform connectivity.
  • Dedicated tenancyData, senders and configuration are isolated per customer instance rather than pooled.
  • Encryption in transit and at restAll traffic and stored data are encrypted using industry-standard protocols.
  • Role-based access controlLeast-privilege permissions separate recruiters, administrators and compliance users.
  • Audit loggingEvery user action and data access event is recorded on an immutable trail.
  • Managed monitoring and updatesArino One handles patching, monitoring, incident response and platform upgrades.

This page is maintained by Arino One and describes the controls enabled for this deployment. It is not an independent audit, certification or security attestation. Responsibilities are shared: Lovable and Infobip provide the underlying platform and messaging infrastructure, Arino One provisions and operates Arino Core, and the customer owns its own data-protection policies and lawful basis for contacting individuals.

06 — Automation

The automated candidate journey

  1. Application

    A candidate applies and submits verified WhatsApp opt-in via the Meta one-tap flow.

  2. WhatsApp confirmation

    An instant templated confirmation acknowledges the application and sets expectations.

  3. Interview invitation

    Scheduling invitations are dispatched automatically as candidates advance.

  4. Assessment reminder

    Timed reminders reduce drop-off before assessments expire.

  5. Candidate support

    AI-assisted replies handle routine questions; complex cases route to a recruiter.

  6. Status updates

    Progression, outcome and onboarding updates are pushed at every stage change.

  7. HR notifications

    Internal alerts notify the right recruiter the moment action is required.

07 — Results

Outcomes at enterprise scale

25,000+
Global contributors
20+
HR users
Enterprise
Dedicated Infrastructure
GDPR
By Design
AI
Workflow Automation
Infobip
Powered
08 — Technology Stack

What the platform runs on

Arino CorePlatform
LovableBuilt on
InfobipInfrastructure
WhatsApp Business PlatformChannel
AutomationWorkflows
AIAssistance
GDPRCompliance
TemplatesMessaging
AnalyticsReporting
09 — Business Impact

From a messaging channel to operational infrastructure

Before Arino One, WhatsApp was simply another place where conversations happened. Today it is the operational backbone of Sigma AI's global HR function: a governed, auditable system of record where recruitment communication is provisioned, automated, measured and retired under policy.

Recruiters no longer chase candidates individually — the platform sequences every touchpoint, escalates only what needs a human, and records consent and activity as it goes. Compliance teams no longer reconstruct evidence after the fact; the consent ledger, audit trail and erasure workflow produce it continuously. Leadership sees one reporting surface across every market.

The result is enterprise conversational infrastructure: dedicated, governed and scalable, capable of supporting a workforce of more than 25,000 contributors without adding headcount to keep pace with growth.

Next step

Looking to modernise enterprise communications?

We will walk through the architecture, compliance model and rollout plan for a dedicated Arino Core instance in your region.