Resources
49 sample playbooks, one per industry: one customer, one moment, and every channel working together.
Every playbook as a short film, presented by Ari.
Sarah, booking after hours.
1:51 videoWatch and read →Michael, booking a scan.
1:36 videoWatch and read →Aoife, a runner with a knee injury.
1:42 videoWatch and read →Tom, due an eye test.
1:46 videoWatch and read →Mary, waiting on a repeat prescription.
1:39 videoWatch and read →Ella and her dog, Bruno.
1:40 videoWatch and read →Orla, looking for a place for her son.
1:34 videoWatch and read →the Murphys, planning a weekend away.
1:52 videoWatch and read →Jack, booking a birthday table.
1:35 videoWatch and read →Lisa, ordering her wedding cake.
1:48 videoWatch and read →Ravi, whose order is running late.
1:37 videoWatch and read →Chloé, planning her thirtieth.
1:36 videoWatch and read →Niamh and Conor, planning their wedding.
1:44 videoWatch and read →the Kellys, planning a family night.
1:30 videoWatch and read →Sam, with tickets to a festival.
1:30 videoWatch and read →the O'Briens, whose flight is delayed.
1:35 videoWatch and read →Lucas, booking a kayaking trip.
1:38 videoWatch and read →Grace, whose sailing is cancelled.
1:31 videoWatch and read →James, landing at the airport.
1:33 videoWatch and read →Paul, whose van needs a service.
1:33 videoWatch and read →Emma, interested in a used car.
1:44 videoWatch and read →Ben, a learner driver.
1:31 videoWatch and read →Hannah, looking for a dress in her size.
1:34 videoWatch and read →Zoe, exchanging an online order.
1:33 videoWatch and read →Mark, wondering where his order is.
1:28 videoWatch and read →Fiona, buying a new washing machine.
1:35 videoWatch and read →Kevin, waiting on a new sofa.
1:32 videoWatch and read →Rita, doing her weekly shop.
1:31 videoWatch and read →Declan, expecting a parcel.
1:29 videoWatch and read →Siobhan, asking about a loan.
1:41 videoWatch and read →Alex, a new merchant stuck in onboarding.
1:37 videoWatch and read →Neil, with a renewal due.
1:31 videoWatch and read →Clare, a sole trader at tax time.
1:29 videoWatch and read →Paul, buying his first home.
1:36 videoWatch and read →Laura, looking to rent.
1:39 videoWatch and read →Jess, a new member.
1:30 videoWatch and read →Mark, signing up his daughter.
1:33 videoWatch and read →Sophie, booking a colour appointment.
1:30 videoWatch and read →Helen, with a leaking pipe.
1:34 videoWatch and read →Owen, needing an end-of-tenancy clean.
1:35 videoWatch and read →a client's ad campaign, and Ciara, a new lead.
1:43 videoWatch and read →a client's online shop, and Dara, its customer.
1:36 videoWatch and read →a client's contact centre, and Liam, its customer.
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