Modernising Educational Communications Across Romania
How Sinapsis Publishing uses six dedicated WhatsApp Business Platform environments on Arino Core — built on Lovable, provisioned and managed by Arino One on Infobip infrastructure — to communicate with thousands of teachers.
- Arino Core
- Built on Lovable
- Infobip
- WhatsApp Business Platform
- Automation
- GDPR
A national publisher outgrowing manual communication
Sinapsis Publishing is one of Romania's leading educational publishers, supplying teaching resources and educational materials to schools and teachers across the country.
As communications continued to grow, the organisation required a scalable platform capable of supporting campaigns, customer service, billing and teacher engagement — without fragmenting into disconnected tools or exposing the business to compliance risk.
Arino One designed and deployed six dedicated WhatsApp Business Platform environments running on Infobip infrastructure, each purpose-built for a distinct communication function and governed from one central administration layer.
What Sinapsis needed to solve
Growing teacher database
A continuously expanding contact base of teachers and schools across every Romanian county.
Campaign management
Seasonal curriculum and resource campaigns that had to be planned, targeted and measured.
Customer support
Inbound questions about orders, resources and access arriving faster than email could absorb.
Product announcements
New titles, editions and digital resources needing timely, reliable delivery.
Billing communication
Invoices, payment reminders and order confirmations dependent on manual follow-up.
Manual processes
Lists, exports and one-by-one messaging consuming staff time every week.
Scalability
A communication model that could not grow with the teacher base without adding headcount.
GDPR obligations
Consent, retention and access obligations applying to every teacher contact record.
Six dedicated environments, one operating model
Six Dedicated WhatsApp Numbers
Separate senders per communication function, each with its own quality rating and throughput.
Six Dedicated Customer Instances
Isolated Arino Core environments so teams, data and reporting never overlap.
Infobip Infrastructure
Carrier-grade enterprise connectivity to the WhatsApp Business Platform underneath every instance.
Campaign Manager
Plan, schedule and dispatch teacher campaigns from one governed interface.
Audience Segmentation
Teachers segmented by subject, level, county, school and purchase history.
Teacher Journeys
Lifecycle sequences from onboarding to renewal, triggered by real activity.
Workflow Automation
Event-driven follow-ups, routing and internal notifications without manual work.
Billing Integration
Order confirmations, invoices and payment reminders delivered on WhatsApp.
Template Management
Meta-approved, localised templates versioned and reused across every sender.
Analytics Dashboard
Delivery, engagement and campaign performance visible per number and audience.
GDPR-Aligned Controls
Consent capture, retention policies, access control and audit trails built in.
Central Administration
One administrative layer governing all six instances, users and permissions.
How the platform is assembled
Teacher conversations enter through dedicated senders, are orchestrated and automated inside Arino Core, delivered over Infobip infrastructure, and measured end to end.
- TeachersAudience
- Six Dedicated WhatsApp NumbersChannel layer
- Arino CoreOrchestration
- Automation EngineJourneys & triggers
- Campaign ManagerTargeting & dispatch
- Infobip InfrastructureEnterprise delivery
- AnalyticsMeasurement
The teacher communication workflow
Teacher Segmentation
Audiences are built from subject, level, region and engagement data held in the instance.
Campaign Creation
Campaign Manager assembles the message, audience, schedule and sending number.
Template Approval
Templates are submitted, tracked and versioned through Meta approval before dispatch.
Broadcast
Messages are dispatched over Infobip infrastructure from the relevant dedicated sender.
Automated Follow-up
Non-responders and interested teachers receive sequenced follow-ups automatically.
Support
Replies land in the shared inbox, routed to the right team with full conversation history.
Analytics
Delivery, read, reply and conversion metrics feed back into the next segmentation cycle.
Compliance built into every instance
Teacher data is personal data. Each of the six environments applies the same compliance model, so consent, access and retention are governed identically whether the message is a campaign, an invoice or a support reply.
- Consent — Opt-in is captured and versioned before any outreach, with a full grant and withdrawal history.
- Templates — Only Meta-approved templates are used, each mapped to a documented communication purpose.
- Contact management — Teacher records are structured, deduplicated and segmented under a documented lawful basis.
- Permissions — Role-based access separates campaign, support, billing and administrative users per instance.
- Secure processing — Data is encrypted in transit and at rest and processed on enterprise Infobip infrastructure.
- Retention — Policy-driven retention windows expire and delete contact and message data automatically.
- Compliance — Every action is logged, so access, rectification and erasure requests are fulfilled on record.
Built on Lovable, provisioned and managed by Arino One
Arino Core is built on Lovable and runs on Infobip's enterprise messaging infrastructure. Sinapsis Publishing operates the communications, not the platform: Arino One provisioned all six instances and WhatsApp senders with Infobip and runs the environment as a managed service.
- Built on Lovable — Arino Core is developed and deployed on Lovable, with managed builds, hosting and release control.
- Provisioned by Arino One — All six instances and WhatsApp senders were provisioned and configured by our team, not by the customer.
- Enterprise Infobip infrastructure — Messaging runs on Infobip's carrier-grade platform with official WhatsApp Business Platform connectivity.
- Dedicated tenancy — Each of the six environments is isolated — separate data, users, templates and reporting.
- Encryption in transit and at rest — All traffic and stored teacher data are encrypted using industry-standard protocols.
- Role-based access control — Least-privilege permissions separate campaign, support, billing and administrative users.
- Audit logging — Every user action and data access event is recorded on an immutable trail.
- Managed monitoring and updates — Arino One handles patching, monitoring, incident response and platform upgrades.
This page is maintained by Arino One and describes the controls enabled for this deployment. It is not an independent audit, certification or security attestation. Responsibilities are shared: Lovable and Infobip provide the underlying platform and messaging infrastructure, Arino One provisions and operates Arino Core, and the customer owns its own data-protection policies and lawful basis for contacting individuals.
Outcomes in production
In the customer's words
“As one of Arino One's longest-standing customers, we were the first organisation migrated to Infobip. Since moving to dedicated infrastructure, we've seen excellent delivery performance while maintaining 100% quality ratings across all our WhatsApp numbers. Managing communications is now significantly easier, and we're looking forward to expanding into additional channels including Messenger and WhatsApp Calling.”
What the platform runs on
From messaging activity to operational infrastructure
Sinapsis Publishing no longer runs communications as a series of manual tasks. Campaigns, customer service, product announcements and billing each operate on their own dedicated WhatsApp Business Platform instance, sharing one administrative model, one compliance standard and one reporting surface.
Because each function has its own sender, quality ratings are protected and throughput is predictable: every number holds a 100% quality rating with headroom of around 100,000 messages per sender. Segmentation and automation replaced list exports and manual sends, so teacher volume can grow without adding operational headcount.
The outcome is a scalable operational platform rather than a channel — one that already supports national reach across Romania's education sector and extends cleanly to Messenger, RCS and WhatsApp Calling as Sinapsis expands.
Questions about this deployment
Why does Sinapsis Publishing run six dedicated WhatsApp Business Platform instances?
Each instance separates a distinct communication function — campaigns, customer service, product announcements, billing, teacher engagement and administration — so quality ratings, templates, throughput and reporting are isolated per sender rather than competing on one number.
How does Infobip infrastructure improve delivery for education communications?
Infobip provides carrier-grade, enterprise throughput and direct WhatsApp Business Platform connectivity. Sinapsis was the first Arino One customer migrated to dedicated Infobip infrastructure, and has maintained top-tier quality ratings across all senders since.
How is GDPR handled when messaging thousands of teachers?
Consent is captured and versioned before any outreach, templates are Meta-approved, contacts are segmented under documented lawful basis, access is role-based, processing is encrypted, retention is policy-driven and every action is auditable.
Can the platform expand to other channels?
Yes. The same Arino Core instances extend to Messenger, RCS, SMS and WhatsApp Calling without rebuilding audiences, templates or automation.
Ready to transform customer communications?
We will map your communication functions to dedicated instances, walk through the compliance model and plan the rollout on Infobip infrastructure.