A fully automated WhatsApp flow, running on a verified Italian number
How Arino One built and now runs an end-to-end Facebook-to-WhatsApp automation for a lead-gen client in Italy — one approved template, two automations, zero manual follow-up.
- Arino Core
- Built on Lovable
- WhatsApp Business Platform
- Facebook Lead Ads
- Verified Italian Number
- Managed by Arino One
Every Facebook lead followed up on WhatsApp, automatically
The client runs Facebook lead-ad and survey campaigns in Italy. Arino One built and now operates the entire follow-up pipeline on their behalf: a lead submits the form, and eight minutes later they receive a WhatsApp message from a dedicated, verified Italian number — with the rest of the conversation branching automatically based on how they reply.
This is Arino One's managed “survey-style” campaign service. The infrastructure — Business Manager, number, templates, email sending and the automation flow itself — is provisioned and owned by Arino One, so the client only has to run campaigns and work the qualified leads that come out the other end.
What had to be solved
Speed of follow-up
Every Facebook lead needed a WhatsApp follow-up within minutes of submitting the form, not hours later.
Manual follow-up doesn't scale
A human replying to each lead caps campaign volume and produces inconsistent, unrecorded conversations.
Compliance before the first message
Running WhatsApp Business API compliantly requires a verified Business Manager, a properly registered number and approved templates.
A local, trusted sender
Italian leads had to be contacted from a dedicated number verified and registered specifically for Italy.
No lead left behind
Leads who aren't ready on WhatsApp still needed a reliable fallback, without anyone chasing them by hand.
Infrastructure delivered by Arino One
Arino One built and operates the entire pipeline on the client's behalf, on infrastructure Arino One provisions and owns.
Verified WhatsApp Business Manager
Arino One provisions and owns the verified Business Manager the client's campaigns run on.
Dedicated Italian number
A dedicated WhatsApp number, verified and registered specifically for Italy, so leads see a local, legitimate sender.
Deliverable email sending
Email sending configured and authenticated to avoid spam placement for the fallback path.
Custom automation flow
A bespoke automation flow built and approved to the client's exact specification, then operated by Arino One.
One approved template
A single Meta-approved template message — the only part of the flow requiring template approval.
Two free-form automations
Interested and not-yet branches run as session replies, so they need no further approval.
Every step is tracked
- Lead received from the Facebook lead form
- Template message sent and delivery confirmed
- Lead response captured against the conversation
- Which branch the lead took — interested or not yet
- Qualified/Interested status handed to the sales team
- Email fallback sent for the not-yet path
Because each event is recorded against the lead, campaign performance can be read end to end — from ad spend through to qualified conversations — rather than stopping at the form submission.
From Facebook form to qualified lead
Lead submits the form
A lead completes the client's Facebook lead form and lands in the platform instantly.
8-minute delay, then the template
Eight minutes later the platform automatically sends the one Meta-approved WhatsApp template message.
The response branches the flow
The lead's reply automatically routes the conversation into one of two free-form automations — no further approval needed, since these run as session replies.
Interested path
A short automated exchange confirms interest and flags the lead as Qualified/Interested, handing them to the client's sales team.
Not-yet path
An automated WhatsApp reply plus an email fallback, so no lead is lost even if WhatsApp isn't the right channel for them.
Everything is logged
Lead received, template sent and delivered, response, path taken, qualified status and email fallback sent — every step is recorded.
What the flow looks like in practice
What the campaign runs on
How the flow is built and operated
- Arino One owns the infrastructure — Business Manager, number registration and template approvals are provisioned and maintained by Arino One.
- Template governance — The single approved template is version-controlled and resubmitted by Arino One whenever campaign copy changes.
- Session-reply discipline — Branch automations only ever run inside an open customer-service window, keeping the flow policy-compliant.
- Consent and opt-out honoured — Opt-out requests stop the flow immediately and are recorded against the lead.
- Full audit trail — Every send, delivery, response and status change is logged and reportable per campaign.
- Built on Lovable — The automation platform is developed and deployed on Lovable, with managed builds and release control.
This page is maintained by Arino One and describes the controls in place for this deployment. It is not an independent audit, certification or security attestation.
One template, two automations, zero manual follow-up
The value here is operational rather than technical spectacle. Lead-gen campaigns live or die on follow-up speed, and an eight-minute automated WhatsApp message from a verified local number reaches people while the ad they clicked is still fresh — consistently, at any volume, without a person in the loop.
Keeping template approval to a single message and running both branches as session replies means campaign copy can evolve inside the automations without re-entering Meta's approval queue each time. The client changes what the conversation says; Arino One keeps the compliant scaffolding around it.
Run the same flow for your campaigns
If you run lead-ad or survey campaigns and want every lead followed up on WhatsApp within minutes, Arino One can provision the Business Manager, number, templates and automations and operate them for you.