Telegram Bots for Business Messaging

On Telegram, businesses talk to customers through a bot. Your team still answers like people — the bot is simply the address customers write to. Here is how it works and which way to connect it.

In Short

Create a bot with @BotFather, paste its token into Arino One, and Telegram chats land in your inbox. Connect directly for the simplest setup, or through Infobip if that is where your other channels run.

How Telegram Bots Work

  • Bots are small applications inside Telegram, and the bot platform is free for users and developers (Telegram).
  • You create one with @BotFather, which gives you an access token (Telegram tutorial).
  • Bots can't start conversations: a user has to message the bot first (Telegram Bot FAQ).

Direct Bot vs Through Infobip

Direct botThrough Infobip
SetupPaste the bot token into Arino OneInfobip enables the channel via your account manager, then you connect the token in Infobip
CostTelegram's bot platform is freePer Infobip's pricing on your account
Best whenYou want Telegram quickly with nothing in betweenYou run your other channels on Infobip and want one provider

Infobip's setup steps — create the bot, get the token, ask your account manager to enable Telegram, then connect it — are in its documentation (Infobip docs).

Good Uses

  • customer support for audiences who prefer Telegram;
  • order and booking updates for customers who started a chat;
  • an AI first answer with a hand-over to your team.

Set It Up

Follow Telegram Bot for the steps, and see Telegram overview.

Related

Next Step

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