Guides for Conversational Business.

What to include, how to write it and how to keep AI answers accurate.

First reply time, resolution, containment, handover and CSAT — what to track and why.

Rule-based bots, AI agents and people — what each does best and how to hand over.

What Meta’s AI agent is, who is eligible, why it needs Meta Direct, and when to hand over to a person.

What works, why a WhatsApp call can’t be forwarded to an ordinary mobile, and how ring groups and voicemail fill the gap.

Free inbound calls, per-minute outbound pricing, call permissions and use cases.

Meta's general-purpose AI chatbot ban and the EU AI Act disclosure duty — what's allowed and how to comply.

Chatbots, AI assistants and AI agents explained for business — the channels, how it works, where it pays off first and where a person should stay in charge.

What AI agents can do end to end, the autonomy ladder, the guardrails they need and how to measure whether they are working.

How AI voice agents handle phone, web and WhatsApp calls, where they work best, where a person should take over, and the disclosure and GDPR rules to follow.

What the Article 50 transparency rules mean for businesses using AI on WhatsApp, web and phone — disclosure patterns, synthetic voices and a compliance checklist.

What the Model Context Protocol is, tools versus resources, read versus write, and the security controls to put in place before an AI assistant touches customer data.

How small businesses use AI voice agents and missed-call-to-WhatsApp follow-up to answer every call, book appointments and hand urgent calls to a person.