Email marketing and templates

Email marketing in Arino One is built from two connected pieces: sending identities and provider settings configured once in Settings → Channels → Email marketing, and reusable branded templates built in Marketing → Email templates with a block composer or AI, that campaigns, automations and form follow-ups can all send.

Setting up sending

Before any template can go out, the workspace needs at least one working sending identity. Settings → Channels → Email marketing manages:

• Default provider — Infobip or Resend, used when a specific identity doesn't name its own provider. Resend needs an API key stored against the workspace; Infobip can optionally use a specific IP pool.
• Sender identity fields — a default From address, From name, reply-to and the postal address that appears in every marketing email's footer, which is a legal requirement rather than a nicety.
• Sending identities — the full list of addresses the workspace can send from. Each identity carries its own provider, so hello@brand.com can send through Resend while support@brand.com sends through Infobip, with its own optional API key or IP pool. One identity is marked default; campaigns and templates choose which one to send from at send time via a "Send from" selector.
• Verify — checks the configured provider's credentials work before you rely on them, separately from actually sending anything.
• Test send — sends a branded sample to one address of your choosing, from whichever identity you pick, ignoring the suppression list so you can always confirm the pipe works even to an address that previously unsubscribed from marketing content.

An identity missing its API key is flagged directly in the list rather than failing silently at send time.

Building a template

Marketing → Email templates lists every reusable email with its subject, status and last update. From there, New template opens a blank draft in the block composer, or Create with AI takes a plain-English description — subject, preview text and copy are drafted using your brand kit, and you add imagery from Resources afterwards.

The editor works with:

Blocks render directly into the HTML a customer receives — there's no separate "preview vs actual" step, what you see in the composer is what arrives. Templates apply your brand kit automatically for consistent styling without per-template setup.

Testing before sending

Every template editor has its own Send test action, sending the current draft — subject, preheader and blocks as they stand — to an address you specify, using the same rendering path a real send would use. This is the point to check personalisation fields resolve correctly, links point where intended, and the layout survives real inbox rendering, before marking the template ready and putting it in front of customers.

Reuse across the platform

A template marked ready isn't tied to one send. The same template can be picked by a campaign, triggered from an automation step, or sent automatically as a follow-up after a form submission — building the email once and reusing it is the point, so a wording fix in one place applies everywhere the template is used next.

Unsubscribe and suppression

Every marketing email includes an unsubscribe path that supports both a clickable link and RFC 8058 one-click unsubscribe, the mechanism mail clients like Gmail and Apple Mail use to let a recipient unsubscribe without opening the email. Following either path:

1. Marks the unsubscribe token used, so it can't be replayed.
2. Adds the address to the suppression list, checked before any future marketing send.
3. Logs an unsubscribed event against the relevant campaign and contact for reporting.
4. Updates the contact's opt-in state to opted out, so the change is visible consistently across the CDP, groups and campaign audiences rather than only affecting future email sends.

Test sends deliberately ignore the suppression list, since they're addressed to your own team rather than a customer, and shouldn't be blocked by an earlier unsubscribe on a shared test inbox.

Costs

The $50/month Arino Core connection and management fee covers the templates tooling, sending identity management and the block composer. Message volume itself is metered pass-through billed directly by whichever provider — Infobip or Resend — the sending identity uses, and AI-drafted templates are metered per the AI provider configured for the workspace with no Arino markup. See billing and plans for current rates.

Steps at a glance

1. Configure sending identitiesIn Settings → Channels → Email marketing, set a default provider and add every address you send from, each with its own provider — one address can go through Resend while another goes through Infobip.
2. Set the postal footerAdd the postal address every marketing email must legally carry in its footer, plus a reply-to address for the default identity.
3. Verify credentialsUse Verify to confirm the configured provider's credentials work before relying on them for a real send.
4. Build a templateIn Marketing → Email templates, create a new template or draft one with AI, then compose it in the block editor — the same blocks render into the HTML customers actually receive.
5. Send a testSend a test email to an internal address before marking a template ready, checking rendering, personalisation and links using the exact provider and sender you'll send from.
6. Mark ready and reuseSet the template to ready and use it in campaigns, automations, or as a form follow-up — one template can be reused everywhere rather than rebuilt per use.

Frequently asked