Journeys: install multi-step customer lifecycle messaging

A journey in Arino One is a ready-made or AI-drafted bundle of message templates, flows and automations that together implement a multi-step customer lifecycle — onboarding, re-engagement, post-purchase follow-up — installed in one click and always landing as editable drafts, never as live sends.

Why journeys exist

Building a lifecycle sequence from scratch means creating several message templates, wiring up a flow with the right branching and delays, then building an automation to trigger it at the right moment — three separate builders, each requiring its own setup before anything works end to end. Journeys package that whole chain as one installable unit, so a team can go from "we want a re-engagement sequence" to a full draft in a couple of clicks, then spend their time on the wording and timing rather than on assembling the plumbing.

Ready-made bundles vs AI-built journeys

Marketing → Journeys shows two paths side by side.

Both paths finish at the same place: a set of draft templates, flows and automations you review and activate individually.

Installing a ready-made bundle

Each card on the Journeys page names what it installs — for example "3 templates, 2 flows, 1 automation" — and lists the steps of the lifecycle in short bullet form, so you know what you're getting before installing. Clicking Install creates every piece as a draft and marks the card Installed. If you install the same bundle again later, the platform reuses the records it already created rather than duplicating them, which matters if a teammate tries to install something that's already there.

Drafting a custom journey with AI

Where the standard library doesn't cover what you need, describe the journey in a sentence: for example, "Send customers an article, ask two days later whether they read it, and if they say yes send a short satisfaction survey flow. Tag everyone who answers." The AI builder returns a structured draft — the message templates it wants to create, the flow logic connecting them, and the automation that will trigger the whole thing — which you review on screen before committing. If the first draft misses the mark, refine the prompt and regenerate rather than installing and fixing it piece by piece afterwards.

What "draft" actually means here

Every template, flow and automation a journey creates is inert until you switch it on. This is deliberate: a journey installed on a live workspace should never surprise a customer with an unreviewed message. After installing, work through the created items in their own sections — message templates may need submitting for channel approval, flows may need timing adjusted for your audience's time zone, and automations need their trigger conditions checked against your actual event names — before flipping each one to active.

Managing an installed journey

The Journeys page keeps a running list of what's installed, with two distinct removal actions:

• Uninstall deletes the drafts that journey created. Anything you already made live from those drafts is paused or left in place rather than deleted, so activating a piece protects it from being swept away later.
• Remove entry clears the journey from this list only. Everything it installed — live or still draft — stays exactly as it is; this is for tidying the list, not undoing the install.

Custom and edited journeys

Journeys that don't match a built-in bundle's name — because they were AI-built or because you've since edited the underlying templates and automations — appear in their own section on the page, separate from the standard library cards, so heavily customised journeys don't get confused with an unmodified installed bundle.

Costs

Journeys themselves carry no separate fee — the builder, the AI drafting and the install mechanism are part of the standard product. Once activated, each piece bills the same way it would if you'd built it manually: message templates and automations send on their channel's normal metered rate, and AI generation is metered per the AI provider configured for the workspace, with no Arino markup. See billing and plans and AI and API keys for current figures.

Steps at a glance

1. Open JourneysGo to Marketing → Journeys. The page is gated by the journeys feature switch, turned on in Settings → Workspace → Marketing.
2. Browse ready-made bundlesReview the built-in journeys on offer — each card lists what it installs: a number of templates, flows and automations, plus a short step-by-step description of the lifecycle it covers.
3. Install a bundle, or describe your ownClick Install on a ready-made bundle, or describe a custom journey in plain English for the AI builder to draft — for example, send an article, check two days later whether it was read, then branch into a satisfaction survey.
4. Review the AI draftRead through the generated blueprint — the templates, the flow logic and the automations it proposes — and refine the prompt if it isn't right before installing.
5. Install and land in draftInstalling creates every template, flow and automation the journey needs, all as drafts. Nothing sends or triggers until you open and activate each piece.
6. Edit and activate the piecesOpen the created templates, flows and automations from their own sections, adjust wording and timing to match your brand, then switch each one live individually.
7. Manage installed journeysFrom the Journeys page, uninstall a journey to remove the drafts it created (live items are paused or left alone), or remove the entry to drop it from the list while keeping everything it built.

Frequently asked