Glossary

ReferenceDraft — not publishedUpdated 2026-07-26

Terminology used consistently across these docs.

TermMeaning
InstanceYour dedicated, single-tenant Arino One deployment: console, database and managed back-end.
ConsoleThe operator interface for your instance.
WABAWhatsApp Business Account — the Meta object your WhatsApp numbers belong to.
TemplateA pre-approved message required for business-initiated WhatsApp and RCS sends.
ConversationA billing and threading unit; on WhatsApp it is a 24-hour category-based window.
CDPCustomer data platform — the unified contact record.
Consent recordPer-channel, per-purpose permission with source, timestamp and displayed wording.
SegmentA saved filter over CDP attributes, events and consent, evaluated at run time.
Sender IDThe identity a message is sent from — number, short code or alphanumeric string.
FallbackAutomatic re-send on a second channel when the first cannot deliver.
Data controllerThe party deciding why and how personal data is processed — you.
Data processorThe party processing on the controller's instructions — Arino One.
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