A template was rejected
Rejections are almost always category, variable formatting or policy language — not the platform.
The frequent causes
- Category mismatch — promotional copy submitted as utility.
- Variable formatting — adjacent variables, or a variable at the very start or end of the body.
- Unrealistic samples — placeholder sample values that do not resemble real data.
- Policy content — prohibited categories, or claims that cannot be substantiated.
- Broken links — shorteners and unreachable URLs.
Rewriting
State the purpose plainly, put a variable between fixed text on both sides, provide realistic samples, and submit under the category that matches the intent of the message.
Frequently asked
Why is my template rejected for the wrong category?
A template with promotional language submitted as utility is re-categorised or rejected. Submit promotional content as marketing.
Can I resubmit a rejected template?
Yes. Fix the cited issue and resubmit. Repeated near-identical resubmissions can affect account standing, so change the content rather than retrying it unchanged.
Why are my variables rejected?
Variables must not sit adjacent to each other or start or end the message, and the sample values you provide must be realistic.
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