Viber Business Messages
Viber business messaging lets you reach contacts inside the Viber app with a verified brand sender, rich media and buttons, and automatic SMS fallback for anyone who can't be reached. You activate it by registering a Viber sender through Infobip, connecting it under Settings → Channels → Viber on your Arino One instance, and confirming Viber coverage in each country you intend to send to.
Availability is country-dependent. Viber business messaging is not available in every country, and where it is, some markets permit transactional traffic only. RCS similarly depends on carrier and country support, and LINE adoption varies by region. Confirm the channel is available in your target countries before building on it.
What Viber is
Viber is a consumer messaging app with strong adoption in parts of Central and Eastern Europe, Southeast Asia and the Middle East, and comparatively little presence elsewhere. Business messages arrive from a verified sender showing your brand name and logo, and support text, images, buttons and link actions — a richer experience than SMS, delivered over data rather than the carrier network.
Traffic is normally split into two kinds. Transactional or service messages cover order updates, delivery notifications, reminders and one-time codes. Promotional messages cover marketing content and are subject to stricter per-market rules, and in some countries are not permitted at all. Keep those two use cases separated in your automations so a market restriction on promotional traffic never blocks your transactional sends.
Availability depends on country and operator
This is the most important thing to check before you plan anything around Viber. Viber business messaging is not available everywhere: coverage is negotiated market by market, and in several countries either the channel is unavailable entirely or only transactional traffic is permitted. Local operator and regulatory rules can also restrict content, sender naming or message categories.
Confirm availability for every destination country before you rely on Viber in a customer-facing flow. If your audience spans multiple regions, assume mixed coverage and design the flow so SMS or WhatsApp carries the countries Viber doesn't reach. The same caution applies to RCS — see the RCS article for its own coverage caveats.
Activating Viber on your instance
- Confirm Viber is available in your target countries and that your intended use case (transactional, promotional, or both) is permitted there.
- Prepare your sender assets: brand name exactly as you want it displayed, logo, a short description of what the sender is used for, and your company details.
- Register the Viber sender against the connected Infobip account.
- Wait for approval. Viber reviews the brand and use case; timelines vary by market.
- Connect the approved sender in Settings → Channels → Viber on the instance.
- Configure SMS fallback so undeliverable Viber messages are resent as plain SMS.
- Send a test message to your own number and confirm branding, delivery and reply routing before any bulk send.
Who registers the sender
Every client owns and pays for their own Infobip account directly — Arino never holds client Infobip keys. You register the Viber sender in your own Infobip account and connect it in the instance yourself.
| Connection status | Who registers the sender | Whose Infobip account |
|---|---|---|
| Connected ($50/month Arino Core connection) | Client, with Arino able to assist on request | Client's own Infobip keys |
| Unconnected | Client | Client's own Infobip keys |
On a connected instance, raise a request and Arino can assist with the registration. On an unconnected instance, you handle registration and connection entirely yourself.
Fallback and delivery reporting
Because Viber requires the app, an active account and data connectivity, a portion of any sizeable send will not be deliverable as Viber. With SMS fallback configured, those recipients receive a plain SMS instead. Expect your delivery reports to show a split between Viber-delivered and SMS-fallback messages — that split is normal and reflects real-world app coverage, not a broken integration. Note that fallback messages bill at SMS rates.
Consent and opt-out
Viber traffic follows the same consent model as every other channel on the instance: marketing sends only go to contacts with marketing consent recorded, and opt-outs are written to the contact's consent record. Keep transactional and marketing consent as separate fields so an opt-out from promotions doesn't silently break order notifications.
Billing
Viber messages are metered pass-through per message, priced by message type and destination country, on top of the flat $50/month instance connection and management fee. That fee covers the connection itself, not message volume. See billing and plans for current rates and channels and senders billing for sender-level costs.
Frequently asked
How do I send Viber messages from Arino One?
Register a Viber sender (your brand's Business Account) through Infobip, connect it under Settings → Channels → Viber on your instance, then send from the inbox, an automation or a campaign like any other channel.
Is Viber available in every country?
No. Viber business messaging is only available in the markets where Viber has commercial coverage, and rules differ per country. Confirm availability for every country you plan to send to before you build a flow that depends on Viber.
How long does Viber sender approval take?
Sender registration goes through Viber's own review of your brand name, logo and use case. Timelines vary by market and are outside Arino's control once submitted — plan Viber as a parallel track rather than a same-day launch.
What happens if a contact doesn't have Viber?
With SMS fallback configured, any message that can't be delivered on Viber is automatically resent as plain SMS, so a mixed contact list still reaches everyone.
How is Viber billed?
Viber traffic is metered pass-through per message, on top of the flat $50/month instance fee, which covers the connection and management but not message volume. See billing and plans for current rates.
Apply this to your own deployment
This guide describes decisions we make on live instances. Tell us your channels, systems and region and we will map it to an architecture outline, a provisioning plan and an indicative commercial model — usually within one business day.