Set up your Business Profile
The Business Profile screen holds the company identity used across the console for branding and compliance: your legal entity name, tax ID and registered address. It is one short form, filled in once, and everything downstream that needs to say who you legally are reads from it rather than asking you again.
What it stores
Three fields, each with a specific job:
- Legal entity name — the registered name of the company operating the instance, as it appears on your company registration. Not the trading name, not the product name.
- Tax ID — your VAT number, company registration number or the equivalent identifier in your jurisdiction.
- Registered address — the registered office of that legal entity. If your operating office differs from the registered one, use the registered one here.
Why it exists
Two reasons, and they pull in the same direction.
Branding. Anything the console generates for your customers should identify your business, not a placeholder and not Arino. Holding the entity details centrally means those surfaces stay consistent, and correcting a detail once corrects it everywhere rather than in a dozen scattered places.
Compliance. Data-protection and messaging obligations are attached to a named legal entity. When you produce evidence — consent records, audit exports, retention documentation — the entity named on it needs to be the controller your customers actually consented to. A complete Business Profile is what makes that identification unambiguous.
When to fill it in
Early, alongside account setup, before you start sending. See creating your instance for the surrounding steps. It is a two-minute form, and doing it at the start avoids the awkward case where documents or exports produced in your first weeks carry blank or partial entity details and have to be regenerated.
What it feeds downstream
Once saved, the profile is read by:
- Customer-facing documents — anything generated in the console that carries your business identity presents the legal name, tax ID and address from this record.
- Compliance and audit evidence — exports produced for data-protection purposes identify the controlling entity using these values, which is what makes them usable as evidence rather than just internal notes.
Because both flow from a single record, keeping the profile current is the whole maintenance burden. If your company changes address, registers a new VAT number, or restructures under a new legal name, update the Business Profile and the downstream surfaces follow.
Who should own it
Administrators, not agents. The details are neither secret nor frequently edited, but they are legally load-bearing, so treat them like billing settings: a small group with access, and a habit of checking them whenever the underlying company details change. See inviting your team for assigning administrator roles.
Relationship to rebranding
If you are running the remix template, the Business Profile and your front-end legal pages must agree. The console profile identifies you in generated documents and evidence; the privacy policy, terms and DPO contact in your template identify you to visitors. Both should name your entity, never Arino — rebranding the template covers the front-end half.
Steps at a glance
- Open Settings → Business ProfileIn the console, go to Settings and open Business Profile. Any administrator on the instance can view and edit it.
- Enter your legal entity nameUse the registered legal name of the company that operates the instance — exactly as it appears on your company registration, not your trading or brand name.
- Add your tax IDEnter the VAT number, company registration number or equivalent tax identifier for your jurisdiction. This is what appears on documents that need to identify you as the trading entity.
- Add your registered addressEnter the registered office address of the legal entity, not the office your team happens to sit in, unless they are the same.
- Save and review downstream surfacesSave the profile, then check the surfaces that read from it — customer-facing documents and exported compliance evidence — to confirm the details render as you expect.
Frequently asked
What exactly is the Business Profile?
It is the company identity used across the console for branding and compliance: legal entity name, tax ID and registered address. It is a single record per instance, so every screen and export that needs to identify your business reads the same values.
When should I fill it in?
Early — alongside account setup, before you start sending. It takes a couple of minutes, and filling it in later means anything already generated or exported carries incomplete entity details.
Should I enter my brand name or my legal name?
Your legal name. Branding elsewhere in the console (logo, colours, sender display names) is handled separately, and the Business Profile exists precisely so the legally identifying details are held in one authoritative place.
Is this the same as my Infobip account details?
No. Your Infobip account is your own messaging back end and is billed to you directly by Infobip. The Business Profile is the identity your Arino One console uses on documents and compliance evidence. The two can name the same company but they are configured separately.
Who can edit it?
Administrators on the instance. Agents do not need access to it, so keep it to the small group who manage account, billing and compliance matters — see inviting your team for how roles are assigned.
Does it change if I remixed the template?
It should reflect your own legal entity, not Arino's, whether you self-built the remix template or Arino built the instance for you. The same applies to the legal pages in your front end — rebranding the template covers those.
What happens if I leave it blank?
The console still works, but documents and audit exports that identify your business will be missing their entity details, which weakens them as evidence and looks unfinished to customers who receive them.
Apply this to your own deployment
This guide describes decisions we make on live instances. Tell us your channels, systems and region and we will map it to an architecture outline, a provisioning plan and an indicative commercial model — usually within one business day.