Fallback Rules
A fallback rule sends a backup when a message does not get through.
Triggers
Failed, Not Delivered or Not Read, after a wait time you set.
Text and Scope
Send the same text or custom text, and choose what the rule applies to.
Order and Limits
Native Viber or RCS failover runs first. A fallback runs once only, and holds apply to the fallback too.
Steps at a glance
- Open Fallback RulesGo to Settings → Fallback Rules.
- Choose the TriggerFailed, Not Delivered or Not Read.
- Set the Wait TimeHow long to wait before sending the fallback.
- Pick the TextUse the same text or write custom text.
- Choose What It Applies toPick the channels or messages the rule covers.
Frequently asked
Can a Fallback Send More Than Once?
No. Each fallback runs once only.
What About Viber and RCS Failover?
Native Viber or RCS failover runs first; the fallback rule comes after.
Do Holds Apply to Fallbacks?
Yes. Any hold on a message also applies to its fallback.
Can the Fallback Say Something Different?
Yes, choose custom text.
Next step
Apply this to your own deployment
This guide describes decisions we make on live platforms. Tell us your channels, systems and region and we will map it to an architecture outline, a provisioning plan and an indicative commercial model — usually within one business day.