Routing Rules by Country
Routing rules pick the sender for each message.
Country Prefixes
Each rule starts with a prefix such as +49. When several match, the longest match wins.
Message Types and Time Window
Limit a rule to certain message types or hours.
Pinned Senders and Health
A pinned sender always wins. Unhealthy senders are skipped.
Where Would This Go?
Type a number to see which sender would be used.
Steps at a glance
- Open Routing RulesGo to Settings → Routing Rules.
- Add a RuleEnter a country prefix, for example +49, and pick the sender, for example seven.
- Narrow It DownOptionally limit the rule to message types and a time window.
- Test ItUse "Where Would This Go?" with a phone number to see which sender would be used.
Frequently asked
What If Two Prefixes Match?
The longest match wins, so +4915 beats +49.
What Is a Pinned Sender?
A sender fixed on a conversation or contact. It always wins over rules.
What Happens If a Sender Is Unhealthy?
It is skipped and the next matching rule is used.
How Do I Check a Rule Before Going Live?
Use the "Where Would This Go?" tester.
Next step
Apply this to your own deployment
This guide describes decisions we make on live platforms. Tell us your channels, systems and region and we will map it to an architecture outline, a provisioning plan and an indicative commercial model — usually within one business day.