Campaigns & Automations

Automations on Every Channel

Campaigns & AutomationsUpdated 2026-10-16

One automation, every channel.

Works on Chips

Show which channels the automation runs on.

Fallback Template

Covers channels that only accept approved templates.

Test on Every Channel

Check each channel before going live.

Triggers

Includes missed call, voicemail and TikTok triggers.

Steps at a glance

  1. Open AutomationsGo to /automations and open or create an automation.
  2. Pick a TriggerFor example a new message, a missed call, a voicemail or a TikTok message.
  3. Check Works onThe Works On chips show which channels the automation runs on.
  4. Add a Fallback TemplateWhere a channel needs an approved template, pick a fallback template.
  5. Test on Every ChannelRun Test on Every Channel before switching it on.

Frequently asked

What Do the Works on Chips Mean?

Each chip is a channel the automation can run on as it stands.

Why Do I Need a Fallback Template?

Some channels, like WhatsApp outside the reply window, only allow approved templates.

Can a Missed Call Start an Automation?

Yes. Missed call, voicemail and TikTok triggers are available.

How Do I Test Without Messaging Customers?

Use Test on Every Channel.

Next step

Apply this to your own deployment

This guide describes decisions we make on live platforms. Tell us your channels, systems and region and we will map it to an architecture outline, a provisioning plan and an indicative commercial model — usually within one business day.

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