Meta Business Agent
The Meta Business Agent is Meta's own AI for WhatsApp.
Meta Direct Only
It works only on numbers connected through Meta Direct.
Eligibility
Settings → AI → AI Agents shows whether you qualify.
Take Over and Hand Back
Your team can step in and hand back.
Steps at a glance
- Connect Meta DirectThe agent works only on numbers connected through Meta Direct.
- Check EligibilityGo to Settings → AI → AI Agents to see if your account qualifies.
- Turn It onSwitch the agent on.
- Take Over and Hand BackTake over a conversation, then hand it back.
Frequently asked
Does It Work with Infobip or Twilio?
No. Meta Direct only.
Why Is My Account Not Eligible?
Meta decides eligibility; the page shows your status.
Can My Team Step in?
Yes, take over and hand back at any time.
Next step
Apply this to your own deployment
This guide describes decisions we make on live platforms. Tell us your channels, systems and region and we will map it to an architecture outline, a provisioning plan and an indicative commercial model — usually within one business day.